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Top 3 updates for developers from Google Play @ Google I/O ‘25
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This week, our Google I/O spotlight shines on the latest Google Play announcements designed to help you boost your subscription revenue. Discover new features that simplify monetization, enhance user understanding of benefits, and reduce churn.
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What’s new in Google Play
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Explore all the exciting updates we shared at I/O to boost your discovery, engagement, and revenue. Learn more about how we’re continuing to become a more content-rich destination with fresh ways to showcase your apps and content.
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Maximize your ROI on Google Play
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Dive deeper into our subscription tools and learn about the latest reporting tools that can help you measure your ROI more effectively and how to use those insights to improve performance.
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Migrate to Play Games Services v2
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Developers using PGS v1 will need to migrate to PGS v2 by May 2026 to access our latest features and ensure continued functionality. With PGS v2, you can increase player engagement and retention with seamless sign-in across Android devices, achievement-based quests, and targeted promotional content. Don't wait—start planning your migration today!
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