The Google Play Points program rewards engaged members and benefits developers by increasing user retention and reinvestment. Google Play Points members can exchange accrued points for discounted coupons and in-app products offered as promotions by developers.
Participation in Play Points is available to select developers. To apply, submit the Google Play Points interest form.
To offer your in-app products as Play Points promotions and ensure the best user experience, you must complete the following tasks:
- Create in-app products and Play Points promotions.
- Detect and deliver in-app products.
- Test in-app products using promo codes.