Add ads to your instant app
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Warning: Google Play Instant will no longer be available. Starting December 2025,
Instant Apps cannot be published through Google Play, and all
Google Play services Instant APIs
will no longer work. Users will no longer be served Instant Apps by Play using any
mechanism.
We're making this change based on developer feedback and our continuous investments
to improve the ecosystem since the introduction of Google Play Instant.
To continue optimizing for user growth, we encourage developers to refer users to
their regular app or game, using deeplinks
to redirect them to specific journeys or features when relevant.
Now that you've written your app, one way you can monetize it is by enabling
it to carry advertising.
Confirm that your ad network's SDK is compatible with Google Play Instant
For an app to be able to carry ads from your ad network, your ad network's SDK
must be compatible with Google Play Instant. To confirm compatibility,
follow these steps:
Download the sample instant app from the Google Play Instant
samples page.
Integrate your SDK with the sample.
Validate each type of ad you serve, such as banner ads or interstitial ads.
Ensure that your ad network's SDK doesn't serve HTTP ads. Doing so breaks
the instant-app experience, because Google Play Instant doesn't allow
HTTP traffic.
After you confirm compatibility, contact aia-compatibility@google.com to have
your app added to the network. If there are issues with integration,
reach out to aia-compatibility@google.com.
To configure your app to carry ads, you must integrate an
Google Play Instant-compatible ad-network SDK into your app. The Google
Mobile Ads Lite SDK is one such SDK. For more information about integrating an
ad-network SDK, see the guides related to
Google Mobile Ads Lite SDK
and
Google AdMob.
If you plan to integrate a different ad network's SDK into your app,
consider reaching out to your relevant ad network to have them integrate with
Google Play Instant.
Content and code samples on this page are subject to the licenses described in the Content License. Java and OpenJDK are trademarks or registered trademarks of Oracle and/or its affiliates.
Last updated 2025-07-21 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-07-21 UTC."],[],[],null,["# Add ads to your instant app\n\n**Warning:** Google Play Instant will no longer be available. Starting December 2025,\nInstant Apps cannot be published through Google Play, and all\n[Google Play services Instant APIs](https://developers.google.com/android/reference/com/google/android/gms/instantapps/package-summary)\nwill no longer work. Users will no longer be served Instant Apps by Play using any\nmechanism.\n\nWe're making this change based on developer feedback and our continuous investments\nto improve the ecosystem since the introduction of Google Play Instant.\n\nTo continue optimizing for user growth, we encourage developers to refer users to\ntheir regular app or game, using [deeplinks](https://support.google.com/googleplay/android-developer/answer/12463044)\nto redirect them to specific journeys or features when relevant.\n\nNow that you've written your app, one way you can monetize it is by enabling\nit to carry advertising.\n\nConfirm that your ad network's SDK is compatible with Google Play Instant\n-------------------------------------------------------------------------\n\nFor an app to be able to carry ads from your ad network, your ad network's SDK\nmust be compatible with Google Play Instant. To confirm compatibility,\nfollow these steps:\n\n1. Download the sample instant app from the [Google Play Instant\n samples](https://github.com/android/app-bundle/tree/main/InstantApps) page.\n\n2. Integrate your SDK with the sample.\n\n3. Validate each type of ad you serve, such as banner ads or interstitial ads.\n\n4. Ensure that your ad network's SDK doesn't serve HTTP ads. Doing so breaks\n the instant-app experience, because Google Play Instant doesn't allow\n HTTP traffic.\n\n5. After you confirm compatibility, contact aia-compatibility@google.com to have\n your app added to the network. If there are issues with integration,\n reach out to aia-compatibility@google.com.\n\nConfigure your app for ads\n--------------------------\n\nTo configure your app to carry ads, you must integrate an\nGoogle Play Instant-compatible ad-network SDK into your app. The Google\nMobile Ads Lite SDK is one such SDK. For more information about integrating an\nad-network SDK, see the guides related to\n[Google Mobile Ads Lite SDK](https://developers.google.com/admob/android/lite-sdk)\nand\n[Google AdMob](https://developers.google.com/admob/android/instant-apps).\n\nIf you plan to integrate a different ad network's SDK into your app,\nconsider reaching out to your relevant ad network to have them integrate with\nGoogle Play Instant."]]
