Express interest in joining the developer preview.
Integrate Engage SDK to bring your app content to Collections. Engage SDK is a client-side integration that developers can use to deliver personalized, on-device app content to Collections. The integration takes most apps about a week of developer time to complete and adds less than 50 KB to the average APK
Engage SDK is in developer preview. Review the eligibility and ongoing requirements to see if your app qualifies, and express interest here.
Collections from Google Play
Collections is a full-screen immersive space that organizes the best and most relevant content from installed apps into intent-oriented spaces, like Watch or Listen. From there, users can deep-link directly into your app to complete their journey, whether it be to enjoy your content or complete a purchase.
Collections launched in the US in July, 2024 with over 35 partner apps, including Adidas, Amazon Prime Video, Audible, Best Buy, iHeartRadio, Nextdoor, Spotify, Shopify, and Walmart.
Enroll in the Developer Preview
What to expect
If you would like to join the developer preview, follow these steps:
- Review the requirements on this page to determine if your app(s) meets the eligibility criteria.
- Express interest here. We'll review your app's eligibility and reply within two weeks.
- If you're approved, we'll provide pointers to integration instructions and connect you to our developer support team.
- Once your integration is ready, submit it to our developer support team for verification.
- Once verified, submit your integrated APK to the Play Store.
- We'll add your app to the Collections developer preview. Your content will become available to allow listed members of your team, other members of the developer preview, Google employees, and a small group of trusted testers.
- Finally, we'll add your app to production Collections. If your app is in an upcoming category (Travel, Events, Health & Fitness, Dating), your app will be exposed to consumers later this year as part of the category rollout.
Eligibility
To qualify for the Engage SDK developer preview, your app must meet the following conditions:
- Your Android app must:
- Be in good standing on Google Play and in compliance with all of our policies
- Be downloaded and/or updated by the Play Store in the US
- Be in a launched or upcoming app category
- Launched: Media & Entertainment, Books & Reference, Comics & Manga, Music & Audio, Shopping, Food & Drink, Social
- Upcoming: Travel, Events, Health & Fitness, Dating
- Provide browseable content that can be consumed or ordered digitally.
- Not be primarily intended for one of the following subcategories: utilities, tools, controls, logging and tracking, MP3 player / library, pdf & document reader. For example, a music streaming app is eligible while a headphone control app is not.
- Meet one of the following criteria
- You are a developer in the Media Experience Program
- Has at least 100k US 28 DAU AND your app meets a minimum quality bar
Ongoing requirements
Additionally, you must continuously comply with the following requirements to remain in Collections:
- Your integrated APK must be approved through our verification process, confirming data quality, minimum refresh cadence, valid deep links, etc.
- You must ensure that all Engage SDK content complies with Play developer content policies
Please note that eligibility and ongoing requirements are subject to change and may evolve as we receive additional feedback. We reserve the right to remove any partner from Collections if they do not meet these requirements.