El Mundo improves user ratings and engagement with Material Design
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Background
El
Mundo, one of Spain’s largest newspapers, integrated material design
principles into their app, which helped increase their Google Play Store
rating and improve user engagement.
What they did
El Mundo decided to completely redesign their app to provide a higher quality
user experience, making it easier for their readers to engage with news
content. By implementing material design guidelines, they created a
consistent look and feel throughout their app.
After analyzing user comments, El Mundo discovered that readers considered
their app to be complicated and out-of-date. Therefore, they decided to
simplify the app’s functionality by removing features that were redundant.
They also removed sections of their app that were less relevant to their
readers, such as weather updates and movie trailers. Finally, they applied a
brand new internal development framework that they now use consistently
across all of their apps.
Results
Following the re-launch of their material design app, El Mundo saw a
45% increase in the weekly install rate. Readers now spend
more time in the app, with the average time spent in-app increasing from one
to three minutes.
Additionally, this redesign resulted in more readers providing positive
feedback around the new experience, increasing the app rating in the Google
Play store by 25.8%, from 3.1 to 3.9.
Get started
Learn how to integrate Material Design guidelines and follow
design
principles for your app.
Content and code samples on this page are subject to the licenses described in the Content License. Java and OpenJDK are trademarks or registered trademarks of Oracle and/or its affiliates.
Last updated 2017-03-14 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2017-03-14 UTC."],[],[],null,["# El Mundo improves user ratings and engagement with Material Design\n\nBackground\n----------\n\n\n[El\nMundo](https://play.google.com/store/apps/details?id=com.gi.elmundo.main), one of Spain's largest newspapers, integrated material design\nprinciples into their app, which helped increase their Google Play Store\nrating and improve user engagement.\n\nWhat they did\n-------------\n\n\nEl Mundo decided to completely redesign their app to provide a higher quality\nuser experience, making it easier for their readers to engage with news\ncontent. By implementing material design guidelines, they created a\nconsistent look and feel throughout their app.\n\n\nAfter analyzing user comments, El Mundo discovered that readers considered\ntheir app to be complicated and out-of-date. Therefore, they decided to\nsimplify the app's functionality by removing features that were redundant.\nThey also removed sections of their app that were less relevant to their\nreaders, such as weather updates and movie trailers. Finally, they applied a\nbrand new internal development framework that they now use consistently\nacross all of their apps.\n\nResults\n-------\n\n\nFollowing the re-launch of their material design app, El Mundo saw a\n**45% increase in the weekly install rate**. Readers now spend\nmore time in the app, with the average time spent in-app increasing from one\nto three minutes.\n\n\nAdditionally, this redesign resulted in more readers providing positive\nfeedback around the new experience, increasing the app rating in the Google\nPlay store by 25.8%, from 3.1 to 3.9.\n\nGet started\n-----------\n\n\nLearn how to integrate [Material Design](https://material.google.com) guidelines and follow\n[design\nprinciples](https://design.google.com) for your app."]]
